Upcoming events

    • 08/05/2026
    • 12:00 PM
    Register


    Beyond SEO: How to Win Visibility in the Age of AI Search

    August 5th @12pm

    Staffing buyers don’t just “Google it” anymore. Today, they ask ChatGPT. They rely on AI overviews. And in over 65% of searches, they never even click a link. If your firm is still optimizing for yesterday’s search behavior, you’re invisible and losing job orders and candidates without realizing it.

    In this session, we’ll breakdown the new world of search; SEO, AIO, GEO, and AEO and show you exactly how staffing firms can build visibility in an AI-driven landscape. No fluff. No jargon. Just a practical roadmap to get your firm seen and chosen in 2026.

    Key Takeaways:

    ·     The 4 MUST-KNOW acronyms for visibility in 2026 and how they directly impact your job orders and inbound leads.

    ·     Why outdated SEO strategies are causing a drop in website traffic, candidate applications, and employer inquiries even if your site “ranks well.”

    ·     How to get your firm listed in AI-generated recommendations (like Google AI Summaries and ChatGPT) and reclaim lost visibility in local and niche markets.

    ·     Simple steps to boost credibility and conversions on your website.

    ·     What the smartest staffing firms are doing now to generate demand, drive more qualified traffic, and future-proof their lead flow.

     


    Register Today!

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    Please contact Christine with any questions. 

    operations@msastaffing.com or 617-997-2310


Past events

06/30/2026 MSA Webinar: How to Aviod the Biggest Pitfalls When Selecting a New ERP
06/24/2026 ICHRA vs. The World: How do they compare to other ACA options for staffing companies?
06/23/2026 ICE Enforcement & Staffing: Are You Prepared?
05/21/2026 Mastering AI for Staffing: Boost Efficiency & Save Time with Practical, Cost-Effective LLM Strategies
05/11/2026 2026 MSA Golf Sponsorships
05/11/2026 MSA 2026 Golf Tournament
04/09/2026 Background Checks: Why They Suck (And Why You Should Do Them Anyway)
03/05/2026 MSA 2026 Annual Conference
03/05/2026 2026 Annual Conference Sponsorships
03/04/2026 Beware of Employment Agency Scammers
02/24/2026 What the Best Staffing Firms Do Differently
02/12/2026 Follow Up Strategies That Will Get More Clients and Close More Sales
01/14/2026 MSA Mixer & Staffing Employee of the Year Celebration
12/18/2025 UHY's Annual Tax Update
12/09/2025 Your 30-Day AI Roadmap from Zero to ROI
11/12/2025 Building the Future: How Flex Workforce Models Are Redefining Staffing Success
10/16/2025 Unlocking Profitability with AI & Strategic Tech A Smarter Framework for Staffing & Recruiting Firms
09/08/2025 MSA New Virtual Sales Training: elevate Sales Training Sept 8-12, 2025
06/24/2025 Managing Technology Risks and Compliance for Business Success
05/20/2025 Mastering Cash Flow & Profitability in Staffing: Key Financial Strategies for Staffing Firms.
05/12/2025 2025 MSA Golf Sponsorships
05/12/2025 MSA 2025 Golf Tournament
05/08/2025 Top Five Structural Changes Impacting the Staffing Industry
05/07/2025 Navigating the Digital Transformation Landscape
04/30/2025 Futureproofing Your Business: Steps to prepare for a sale before you're ready
04/17/2025 Demand Generation: Can You Really Create Demand for Staffing Services?
04/16/2025 Puttshack Mixer
03/17/2025 elevate Sales Training March
03/06/2025 MSA 2025 Annual Conference
03/05/2025 2025 Annual Conference Sponsorships
02/05/2025 Lunch & Learn with Leadership Coach & Recruiter, Colleene Saenz, where we learn how to cultivate a Growth Mindset.
01/29/2025 Navigating the ERP Upgrade Journey: Lessons Learned and Key Takaways
01/13/2025 elevate Sales Training
12/04/2024 MSA Holiday Mixer & Staffing Employee of the Year Celebration
10/15/2024 MSA Webinar: Alternative Funding Solutions in Today's Economy
05/13/2024 2024 MSA Golf Sponsorships
05/13/2024 MSA 2024 Golf Tournament
03/05/2024 MSA 2024 Annual Conference
03/05/2024 2024 Annual Conference Sponsorships
01/18/2024 Revolutionize Talent Acquisition with AI: A Webinar Exploring ChatGPT's Impact on Staffing & Recruiting
01/10/2024 Jump Start Training
12/05/2023 Strategies for Success: Navigating the Sale or Succession of Your Staffing Company
11/07/2023 Strategic Selling Series
10/26/2023 Evolve Your Connection in 3!
06/15/2023 Quincy Mixer
06/05/2023 A Pinch of SALT on the Staffing Industry
05/16/2023 MSA Webinar:Succession Play Book: Key Strategies to Defining Your Legacy, The Right Way!
05/15/2023 MSA 2023 Golf Tournament
04/13/2023 Springfield Mixer
03/29/2023 MSA 2023 Annual Conference
03/29/2023 2023 Annual Conference Sponsorships
01/11/2023 Jump Start Training
01/09/2023 2023 MSA Golf Sponsorships
12/06/2022 MSA Holiday Mixer & Staffing Employee of the Year Celebration
12/06/2022 Year in Review: 2022 Employment Law Developments Affecting Massachusetts Staffing Firms
10/13/2022 MSA Networking Mixer- Marlborough
10/12/2022 Jump Start Training
06/07/2022 MSA 2022 Annual Conference
06/07/2022 2022 Annual Conference Sponsorships
05/16/2022 MSA 2022 Golf Tournament
05/16/2022 2022 MSA Golf Sponsorships
05/10/2022 Stay ahead of the competition by leveraging onboarding technology to build a great brand
04/26/2022 Job Advertising – What Is Leading to Success in 2022 (It’s Not Just Spending More!)
02/02/2022 You've Lost that Loving Feeling
01/27/2022 3 Keys to Getting Started on the Important Things
01/11/2022 How to Take Advantage of Information Technology Management to Grow Your Business and Avoid the Pitfalls that Could be the Death of it.
12/15/2021 Rock Star Marketing
11/15/2021 elevate by Staffing eTrainer
11/10/2021 2021 Massachusetts Staffing Employee of the Year Virtual Awards Event
11/10/2021 How to Promote Your Brand – Even without a PR Budget
11/10/2021 MSA Legal & Compliance Law Day Recorded Session
11/09/2021 Women in Staffing
10/27/2021 Jump Start Your Productivity
10/20/2021 Common Mistakes to Avoid with your Legal and Accounting
10/13/2021 MSA Networking Mixer- Burlington
10/13/2021 It's a new cyberworld. Is your staffing company prepared?
10/06/2021 Covid-19 Vaccination Policies in the Workplace
09/22/2021 How the Employee Retention Credit Can Help Staffing Firms Impacted by COVID
09/22/2021 20 Ways to Promote Your Brand – Even Without a PR Budget
08/16/2021 Conscious Staffing: Virtual Leadership Training Program Session 6
07/20/2021 Conscious Staffing: Virtual Leadership Training Program Session 5
07/14/2021 Explosive Growth- Are You Ready?
05/18/2021 Conscious Staffing: Virtual Leadership Training Program Session 4
05/17/2021 MSA 2021 Golf Tournament
05/17/2021 2021 MSA Golf Sponsorships
05/05/2021 DISABILITY AWARENESS: WHAT IS DISABILITY & WHY IT MATTERS TO BUSINESS
04/14/2021 Business Opportunity Assessments for Staffing Agencies
03/31/2021 I Know What to Do, I’m Just Not Doing It: 5 Steps to Bust Through Procrastination and Overwhelm.
03/29/2021 elevate by Staffing eTrainer March Session
03/16/2021 Conscious Staffing: Virtual Leadership Training Program Session 3
03/04/2021 Virtual Wine Tasting
02/24/2021 MSA New Legal & Compliance Webinar: Finalizing PPP Round 1, Updates on PPP Round 2 and ERTC
02/16/2021 What Do The World's Greatest Managers Do Differently?
01/26/2021 Rock Star Marketing! Marketing Lessons from professional sports, entertainment, and the largest online marketplaces
01/25/2021 elevate by Staffing eTrainer
01/21/2021 MSA Legal & Compliance Webinar Series: Paid Family Sick Leave
01/20/2021 Staffing Industry Statistics: Massachusetts vs. National Averages
01/19/2021 Conscious Staffing: Virtual Leadership Training Program Session 2
01/13/2021 MSA Legal & Compliance Webinar Series:OSHA Compliance & An Update on the Temporary Worker Initiative
12/22/2020 MSA Legal & Compliance Webinar Series: Leave Laws
12/10/2020 COVID Webinar
12/10/2020 15 Ways to Add Video To Your Recruitment Strategy Today
12/03/2020 MSA Legal & Compliance Webinar: Cyber Security
12/02/2020 Massachusetts Staffing Employee of the Year Virtual Awards Event
11/17/2020 Conscious Staffing: Virtual Leadership Training Program
11/04/2020 MSA Legal & Compliance Webinar Series:
11/03/2020 Upgrade your Internal Training and Development and Impact your Bottom Line
10/14/2020 MSA Legal & Compliance Webinar Series:Managing Workers’ Compensation Expense & Exposure in Staffing
10/14/2020 5 Messaging Mistakes You Can't Afford to Make in Your Recruiting Business
10/05/2020 Association Virtual Fundraiser for State Representative Brad Jones Hosted by Janet Santa Anna, President of The Resource Connection, Inc.
09/30/2020 The Home Stretch – Making sure that you maximize the forgiveness on your PPP loan
09/29/2020 Looking Past the Fear and Noise: 2020-2022
09/09/2020 MSA Legal & Compliance Webinar Series:Privacy Laws Right to be forgotten & liability for unintended disclosures of personal information.
08/19/2020 Empowerment Zone Employment Credit
06/17/2020 Webinar: Stress & Anxiety Management 101
06/10/2020 MSA Legal & Compliance Webinar Series:Employee Handbooks: Top Ten Items that Should be Added
05/28/2020 PPP Loan Forgiveness and What’s Next
05/13/2020 Strategies for a CHANGED World
04/30/2020 Managing Your Brand Accounts on Social Media During the COVID-19 Pandemic
04/15/2020 MSA Legal & Compliance Webinar Series: Emergency Families First Coronavirus Response Act
04/15/2020 MSA Legal & Compliance Webinar Series:Restrictive Covenants
03/11/2020 MSA Legal & Compliance Webinar Series: New Overtime Rules
03/04/2020 MSA Lowell Networking Mixer
03/04/2020 Sales 201
03/03/2020 Sales 101
02/12/2020 MSA Waltham Mixer
01/29/2020 Staffing 201
01/28/2020 Staffing 101
12/11/2019 MSA Legal & Compliance Webinar Series:Leave Entitlements in Massachusetts
11/13/2019 MSA Legal & Compliance Webinar Series:What Went Wrong?
11/06/2019 MSEY: 2019 Staffing Employee of the Year
10/09/2019 MSA Legal & Compliance Webinar Series:Personnel Records in an Electronic World
09/11/2019 MSA Legal & Compliance Webinar Series: Your Liability For Your Clients' Sins
08/14/2019 MSA Legal & Compliance Webinar Series: Tightening the Nuts & Bolts on Temporary Workers Commitments & Contracts
07/10/2019 MSA Legal & Compliance Webinar Series: Multistate Employer Considerations
06/12/2019 MSA Legal & Compliance Webinar Series: Paid Family Medical Leave
05/20/2019 MSA 2019 Golf Tournament
05/20/2019 2019 MSA Golf Sponsorships
05/08/2019 MSA Legal & Compliance Webinar Series: Tightening the Nuts & Bolts on Client Commitments & Contracts
04/09/2019 MSA 2019 Annual Conference
04/09/2019 2019 Annual Conference Sponsorships
03/20/2019 MSA Legal & Compliance Webinar Series:Employee Handbooks & Poster Requirements
03/05/2019 Sales 101
02/12/2019 Staffing 201
01/24/2019 Boston Meetup
01/22/2019 Middleton Meetup
01/22/2019 Staffing 101
01/16/2019 Worcester Meetup
01/15/2019 Andover Meetup
01/10/2019 Dedham Meetup
12/06/2018 MSA 2018 Winter Social
10/22/2018 Health Connector for Business Information Session
09/26/2018 Senior Leadership Roundtable Series
09/20/2018 MSEW: 2018 Staffing Employee of the Year
08/09/2018 MSA Summer Social 2018
06/07/2018 Brown & Brown Breakfast
05/21/2018 MSA 2018 Golf Tournament
05/21/2018 2018 MSA Golf Sponsorships
04/03/2018 MSA 2018 Annual Conference
04/03/2018 Annual Conference Sponsorships
02/12/2018 Staffing 201
01/24/2018 Staffing 101: 2018 Bootcamp
12/06/2017 Winter Social
09/18/2017 MSEW: Staffing Employee of the Year
08/10/2017 Summer Social
06/27/2017 MSA/Career Builder InfoSource Webinar
05/22/2017 MSA 2017 Golf Tournament
04/04/2017 Barry Asin is Coming to Woburn to Present Breaking Through: Leadership Disciplines of Top Performing Staffing Firms
03/22/2017 Staffing 101: 2017 Bootcamp
01/18/2017 Lobbying: Behind the Curtain (SLR '17 #1)
10/20/2016 MSEW: Staffing Employee of the Year
10/05/2016 MSA 2016 Senior Leadership Roundtable: Session 4
09/30/2016 Annual Conference 2016
09/29/2016 MSA Annual Conference: Directors' Reception
09/20/2016 New OT Regs, the Duties Test, and How They Intersect in MA Staffing
08/04/2016 50th Anniversary Celebration
07/13/2016 MSA 2016 Senior Leadership Roundtable: Session 3
05/09/2016 2016 MSA Golf Tournament
04/06/2016 2nd Annual Senior Leadership Roundtable Series
03/16/2016 Staffing 101
02/04/2016 Trends and Opportunities for a New World of Staffing
01/20/2016 Foundations & Fundamentals of IT Staffing
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